“Morbi is a paradise for those who want the best quality industrial ceramic products.”
India produces 13% of the world’s ceramics, making it the second-largest manufacturer after China. Surprisingly, Morbi produces 70% of the ceramic items in India, with over 1000 ceramic manufacturing units bringing in more than INR 20,000 crore annually.
However, what makes Morbi so unique and popular? Is it clay production, skilled labor, or urbanization? As one of the leading providers of ceramic tiles in Morbi, India, we walk you through the city’s fascinating past and explain how it came to be known for ceramics not just in India but all over the world.
What is Morbi’s Location?
Morbi is an industrial town present in the Saurashtra region of Gujrat. “The Ceramic City Of India” is located 35 kilometers from the coast on the Machchhu River.
The area surrounding Morbi, including Wankaner, Dhuva, and Thangadh, is a mostly unexploited ceramic zone. Therefore, the companies set up in Morbi get the flexibility and accessibility to manufacturing all kinds of tiles, including wall and floor tiles, vitrified tiles, double-charged, nano-polished tiles, porcelain slabs, mosaic tiles, and many more ceramic products.
Why Morbi Ceramics are popular?
The production of clay roof tiles (Naliya tiles) for a long time is the primary reason why Morbi is home to several tile businesses. In Morbi, there are also completely automated tile factories with a daily production capacity of 14,000 square meters, making it a major centre for ceramic goods.
- There are over 1000 ceramic manufacturing facilities producing goods worth an astounding sum of Rs. 20,000 crores in the city of Morbi alone.
- Because Tiles factories in Morbi provide quality that meets the standards of the international market, the export of tiles has increased to 30 to 40%.
- Morbi has been designated as the Town of Export Excellence (TEE) by the Indian government’s commerce ministry.
- It is worth noting that over 10 lakh people in India are employed directly and indirectly by the Morbi Ceramic industry.
All these factors, add up to the popularity of ceramics produced in the Morbi district.
History of Morbi Ceramics
It was not long ago when Morbi became the ceramics capital of India. Naliya, a clay roof tile, was produced in Morbi for many years, earning it decades of fame. Traditionally, villagers used these tiles for their roofing. It was in the year 1932 that small-scale pottery plants began to establish in Morbi.
However, the growth of ceramics manufacturing in Morbi occurred during the 1990s economic liberalization. As a result of easy access to raw resources, recent advancements in technology, and modern infrastructure, a large number of new factories began to be set up in Morbi.
Local businessmen began importing surplus equipment from Italian and Spanish clusters in the middle of the 1980s. Entrepreneurs could install the ceramic gear and produce tiles thanks to the SME’s exemption from paying the 55% capital goods import tariff of INR 1 crore, later extended to INR 2 crore.
For the start-up of ceramic tile plants, around Rs 5000 Cr was invested in the 2015–16 financial year. Numerous investors in the Morbi region, including those in Rajkot, Ahmedabad, and Surat, began forming alliances with tile businesses. Today, the ceramic tile industry is largely dominated by Morbi.
How did Morbi become “The Ceramic Capital” of India?
The long history of Naliya (roof tiles) production in Morbi is one of the main factors influencing its present ceramic tile production. The city made the shift from being a well-known producer of Naliya to a maker of contemporary ceramic products without much difficulty, thanks to an abundance of raw materials, skilled labour, and a good infrastructure. Here are a few more factors supporting the tile manufacturing sector in Morbi.
- Availability of skilled labour.
- Easy access to land properties for constructing massive industries.
- Access to bank loans and assistance from the state and federal governments for investments.
- The abundance of high-quality raw materials.
- Industrial gas connections and a sufficient power supply.
- Easy reach to Kandla and Mundra’s seaports, which enable exports to far-off regions of the world.
- The surrounding cities of Ahmedabad (230 km), Rajkot (65 km), and Wankaner (30 km) are also easily accessible.
Because of the aforementioned reasons, Morbi is a proud export town in India and a significant ceramics hub worldwide. The top export destinations for ceramic goods from India are Saudi Arabia, Indonesia, the USA, Mexico, Brazil, UAE, Nepal, Kenya, Qatar, Kuwait, Tanzania, Bangladesh, Oman, Yemen, Sri Lanka, and South Africa.
Rapid urbanisation, the use of better equipment, and technological advancements have led to substantial development of the Morbi Ceramic industry. The city has made great strides in the ceramics sector by utilizing its best resources and labor capabilities for the good of the entire country.
Likewise, Lavish Ceramics, in line with the present-day technology and modest designs offers standard ceramic tiles that are not just elegant but highly durable. Our cutting-edge production methods, which include sophisticated equipment, quality assurance, automated processes, and R&D, are responsible for the exceptional quality of the items we provide. Do check out our amazing collection of ceramic floor & wall tiles, Outdoor Space Tiles for Parking, only on Lavish Ceramics.
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